Instagram and Spotify Team Up for Seamless Music Discovery and Saving

Instagram has taken a big step toward making music discovery easier than ever by partnering with Spotify! This exciting update will allow fans to discover and save your music instantly, creating a smoother, more engaging experience for both artists and listeners. Here’s how it works and why it matters:

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What’s New?

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1. Direct Song Saving: One of the best parts of this new feature is the ability for users to save songs directly to their Spotify account. When they hear a track they love in Instagram posts or Stories, they can simply click the new "Add" button next to the music player. With one tap, that song is saved to their Spotify playlist, making it easy to enjoy and revisit.
2. Linking Accounts: To activate this feature, users just need to connect their Spotify account to their Instagram profile. Once linked, any song saved on Instagram will automatically appear in their Spotify library, creating a seamless bridge between discovery and listening.
3. Global Rollout: Available worldwide, this update is accessible on both iOS and Android devices. For those who haven’t updated their app yet, now’s the perfect time!

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Why It Matters

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In many ways, this partnership is a direct response to the success of TikTok’s music integration. By reducing the steps needed to save and revisit songs, Instagram and Spotify make it easier for users to act on their curiosity without disrupting their browsing experience. In the past, fans had to either leave the app to search for a track or visit a profile bio link, both of which could interrupt their flow. Now, with a simple tap, they’re able to save music without missing a beat.

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For artists, this has huge benefits. By lowering the barriers to song saving, Instagram and Spotify increase the likelihood of your music making it into listeners’ libraries. This means higher save rates for the same amount of effort, ultimately translating to more streams, greater engagement, and a growing fanbase.

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What’s Next?

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This new feature gives artists even more incentive to create engaging content on Instagram. By pairing your music with visually compelling posts or Stories, you’re making it easy for fans to connect with your work and share it with their networks. The convenience of instant saving only adds to the value of using Instagram to build your presence as an artist.

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So, go ahead—share that next big hit on Instagram and watch as it finds a home in Spotify playlists worldwide!

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