Spotify is preparing to roll out a new premium tier called Music Pro, which could offer exciting superfan perks at a cost of up to $5.99 more per month. This would be an add-on to the existing Premium subscription, bringing the total price to about $18 per month. The new tier is said to include perks like early access to concert tickets, AI-powered remix tools, and enhanced audio quality. Spotify aims to appeal to superfans who want an even deeper connection with their favorite artists.
This development comes after Spotify CEO Daniel Ek confirmed that the company is focusing on creating a more segmented music streaming experience, with plans to release the Music Pro tier as early as 2025. According to sources, Spotify has already secured rights from many music industry partners, though talks with Sony are still ongoing.
Superfans—those deeply engaged with the music industry—are becoming an increasingly important demographic. According to recent data from Luminate, superfans account for about 20% of U.S. music listeners and are responsible for significant spending on live events, physical music, and merchandise. Spotify’s Music Pro tier aims to tap into this lucrative market by offering unique experiences, including exclusive concert presales or better seats, helping fans feel more connected to the artists they love.
For artists, this means new opportunities to engage their fanbase while unlocking additional revenue streams. As Spotify continues to refine and expand its offerings, we can expect even more ways for superfans and artists to come together in an era of “streaming 2.0.” This new phase could redefine how artists connect with their listeners and how streaming services generate more revenue.
If Spotify can successfully execute the Music Pro tier, it might set a new industry standard for streaming services and mark a pivotal moment in the future of music distribution.
Source: Music Business Worldwide.