For today’s indie musician, creating great music is only half the equation. The other half? Making sure people hear it. While organic growth through social media remains important, paid advertising can be a game-changer when done right. Here's a practical breakdown of how to launch an effective social media ad campaign—tailored specifically for independent artists.

TikTok just dropped something big—and if you're a songwriter trying to carve out a name in the digital space, it's worth paying attention. The platform has launched a set of new features aimed squarely at songwriters, designed to make it easier to get credit, build visibility, and connect with fans. While it’s currently in a closed beta, the long-term implications for independent music creators are huge.

This week, we’re excited to spotlight Dean, the talented electronic music producer and DJ from Düsseldorf, with his latest single “Bunny A.”